That means Spotify is earning money twice from Premium listeners of the JRE. However, listeners heard these ads whether they’re free or Premium subscribers. Spotify is now bringing its proprietary ad insertion technology to podcasts airing via the streaming service in the UK, just over a year after it landed in the US.Īds for BT Sport were among the first podcasts ads to air in the UK, within the now-Spotify-exclusive The Joe Rogan Experience. However, if you’re expecting this to be carried over to the company’s podcast offering, you’re out of luck. One of Spotify Premium’s key propositions is the ability to listen to unlimited music without commercial interruption.
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